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Visualising Reality: Why Businesses should be using VR

4 January 2017


Virtual Reality is coming. And will transform the business world. I believe this wholeheartedly, and that every company should be looking at the opportunities this new technology is going to offer. To illustrate, let me start with a little story.

At the school of art I attended in 1992, Magic Markers were commonly used to flesh out ideas for design concepts, logotype and graphic compositions.

One day we were asked to design a pop-up desk toy to be manufactured from cardboard and given away as a corporate gift at event and trade shows. As normal, everyone reached for their 4b pencils, sketching out designs and preparing to use their Magic Markers to present the work back.

But I wanted to do something different.

Inspired by a friend who’d recently won a colour printer, I decided not to rely on 2D drawing but instead to design and print out my desk toy so that it could be seen in 3D.

I was the only person to go down this route and, challenged as to my reasoning, my answer was simple:

If you are presenting an idea, concept or product to get buy-in then you need to be able to visualise it in a way that makes it seem as though it really exists, even if it doesn’t. The more real it seems, the easier it will be to understand, the more likely the penny will drop.

In this instance, the colour printer allowed me to present a finished product that looked as though it had been printed professionally.

Within 5 years this way of presenting had become the norm. And at the same time we began to see the first releases of CGI software, which moved the industry on one step further: From physical printing to digital simulation. Enabling us to visualise products in near photorealistic quality.

As 3D software has advanced, hardware technology has also begun to improve and, in the last three years, finally converged.

We are now at a point where 3D software and hardware can operate at the same level. Virtual Reality has arrived.

From Magic Markers to printers, to 3D, CGI and now VR, we can simulate products and experiences that feel true to life, encouraging people to engage with brands in a way that has never been done before.

Virtual reality is steadily becoming a mass consumer experience, from the entry level Google cardboard, to popping into Curries PC world to see some of the more advanced hardware on display of HTC, Sony and Oculus. The latest technology delivers a rich user driven experience that allows visitors to understand information that is presented and received in a way that has never been done before.

With our heritage in CGI and bring businesses to life, we are now in the position to perfectly exploit the opportunities this technology presents. We allow brands to experience their USP in complete context to how and where it is used delivering a real immersive experience

By using the latest techniques in virtual and augmented reality, alongside CGI Animation and 3D Graphics, to visualise your business.

We are already looking ahead and working on the next generation of software solutions for our clients. Our virtual and augmented reality worlds allow multi-user experiences across simulated demo rooms & training applications.

Whether demonstrating safety products in situ on a remote oilrig, giving people the chance to experience what it’s like to fly a jet, or to take part in a helicopter aid drop in a disaster area, our biggest asset is our ability to show, not tell.

VR gives us the power of immersive experiences because VR invites users to engage with brands whilst heightening senses and creating emotions. When associated with the experience, These emotions can form a strong and positive connection to the brand.

At Rendermedia we believe that virtual reality is the next big frontier in sales and marketing across just about any industry you can think of. We’re excited for what the future holds. We hope you’ll come along for the ride.